milk_shake® and NO INHIBITION are brands that have been created by their parent company Concept. Concept is a young, innovative and dynamic entrant in to the professional hair care market.  The company began in 1999 in the highly sought after Italian hair care market and within a short period of time became recognised by professionals globally as one of the leading hair care manufacturers and the most innovative emerging hair brand of recent years. Concept was founded by Ivano Panzeri to offer the hairstylist and hair-interested consumer products that create and maintain beautiful and healthy hair.  milk_shake® hair products and NO INHIBITION are brands that delight the consumer and offer hair salons the opportunity to engage and develop their business with a unique portfolio of products.

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