milk_shake and NO INHIBITION are brands that have been created by their parent company concept™. concept™ is a young, innovative and dynamic entrant in to the professional hair care market.The company began in 1999 in the highly sought after Italian hair care market and within a short period of time became recognised by professionals globally as one of the leading hair care manufacturers and the most innovative emerging hair brand of recent years. concept™ was founded by Ivan Panzeri to offer the hairstylist and hair interested consumer products that create and maintain beautiful and healthy hair. milk_shake hair products and No Inhibition are brands that delight the consumer and offer hair salons the opportunity to engage and develop their business with a unique portfolio of products.

featured video

our brands