Silver Shine A WinnerMarch 6, 2018
milk_shake blonde hero product, Silver Shine Whipped Cream wins Editors Choice in the Beauty Shortlist Awards 2018
Hundreds of brands from all over the world enter the awards every year with products ranging from skincare, haircare, fragrance and make-up all vying for the titles.
A firm favourite amongst bloggers and beauty journalists, milk_shake Silver Shine Whipped Cream is a delicious-smelling, no rinse conditioning and protective creamy foam for blonde hair. The best-selling cream neutralises yellow tones and delicately conditions hair in one gesture. The special violet pigment and organic mixed berries extracts, combined with milk proteins and Integrity 41* preserve hair colour, counteracting those unwanted tones. The multi-tasking hero product also detangles the hair and makes blonde, lightened, grey or white hair soft and shiny.
Use: shake well, point downwards and dispense the product. Apply to clean, damp hair. Style as usual. No-rinse formula. For more intense results combine with Silver Shine Shampoo or Silver Shine Light Shampoo.
milk_shake’s Ambassador Shelley Pengilly commented ‘It comes as no surprise that Silver Shine is a winner. It is the most delicious smelling leave in conditioner and is such a no-brainer for the woman with blonde hair.’
milk_shake Education Manager, Becky Wardrop explains ‘this product has fast become one of our best sellers, hairdressers across the world adore it – the results are so instant and impactive. Brilliant shine, incredible condition and the most amazing toning!’
*Integrity41 is a patented ingredient exclusive to milk_shake. It uses sunflower extract (Helianthus Annus), which is rich in Vitamin E and a well known antioxidant. milk_shake were able to boost the sunflower extract by 41 times (the maximum possible), to produce a super effective antioxidant and colour protection system, giving longer lasting colour that stays vibrant and shiny.